Discover the florida
heartland
In the middle of it all, where memories are made.
Highlands County in the Florida Heartland is a land of abundance and wonder, ripe for discovery. Experience this slice of untouched Old Florida, where life, driven by traditional values, community and natural beauty, runs at a different pace.
Near major cities and attractions, this natural escape holds a wealth of options for anyone lookint to get in touch with what truly brings you joy. From forest bathing to primitive camping to agritourism, with everything from gastronomy to motor racing in between, let us curate an exceptional experience for you.